Russell Wilson’s early cost for the 2020 NFL MVP Award has come alongside a now well-liked three-word meme: “Let Russ Cook.”
The Seattle Seahawks’ quarterback has all the time proven off star qualities, however Seattle utilized him extra as a recreation supervisor who contributed the occasional large play. Through 4 wins to start out the 2020 season, Wilson has been probably the greatest gamers in soccer. His standout begin is not due to the meme itself, however somewhat as a result of Seattle embraced what “Let Russ Cook” means.
What does ‘Let Russ Cook’ imply?
To put it merely, “Let Russ Cook” means to let Russell Wilson be Russell Wilson. The per-play numbers have lengthy supported the concept Wilson is among the NFL’s finest quarterbacks, however the Seahawks have all the time been a staff that is hung its hat on working the ball and taking part in good protection. “Let Russ Cook” may’ve simply as simply are available one other well-liked Twitter format as a hashtag, #FreeRussellWilson.
Instead of leaning on Chris Carson and the remainder of Seattle’s working backs, Seahawks Twitter wished Pete Carroll to let Wilson dominate the NFL like statistics prompt he may be able to.
The “cook dinner” a part of this meme may need some overlap with with the “Let’s eat” meme that spent a number of years as well-liked within the NBA. James Harden, for instance, used to pantomime spooning meals out of his hand into his mouth after making large performs.
Where did ‘Let Russ Cook’ come from?
The Athletic documented the meme’s historical past earlier this season. It started with a easy tweet from a Seattle-area structural engineer, Zach Whitman, in Week 3 of the 2019 season. He first implored the Seahawks to construct Wilson a dome to play in, and he ended his tweet with these three easy phrases: “Let Russ cook dinner.”
As talked about above, the thought of letting Wilson have extra management of the sport wasn’t a brand new one. There was simply now a slogan to place behind it, and Seahawks Twitter ran with it.
By the 2020 preseason, the phrase made it onto FS1’s “Speak for Yourself.” Carroll and Wilson had been additionally requested concerning the phrase within the preseason, too. Carroll mentioned that simply because they need Wilson to manage extra of the sport, “that does not imply you throw the soccer on a regular basis.” When Wilson was requested, he simply mentioned he wished Seattle to strategy each quarter with the sense of urgency they’ve within the fourth quarter of video games.
After Wilson chucked the ball over the sector in Week 1, Seahawks offensive coordinator Brian Schottenheimer talked about the meme to Sports Illustrated’s Albert Breer: “Literally, that’s what everybody talks about out right here in Seattle — the entire Let Russ Cook factor.”
A nationwide viewers was launched absolutely to the phrase on Week 2’s Sunday Night Football, when Seattle hosted the New England Patriots. After Wilson’s fourth landing, the printed went to industrial with a graphic of Wilson and the phrases “Let Russ Cook.” Color commentator Cris Collinsworth used the phrase himself through the fourth quarter of the printed.
“Let Russ Cook” had formally arrived.
Russell Wilson may ‘cook dinner’ all the best way to MVP
Wilson’s off to a record-breaking begin to the 2020 season. His 16 landing passes by means of 4 video games is an NFL document. So is his complete fantasy factors by means of 4 weeks. Wilson’s worst recreation was most likely Week 4 towards the Dolphins, when he nonetheless threw for 360 yards and two touchdowns with an interception. His common stats by means of 4 video games are 321.25 yards and 4 touchdowns on a league-best 75.2-percent completion proportion.
One of the early-season narratives that is been floated round is that Wilson has by no means acquired an MVP vote. That’s true, however it’s kind of deceptive — the NFL asks every of its voters to submit only one title for MVP, not an inventory like different leagues. So when Patrick Mahomes (2018) or Lamar Jackson (2019) have the seasons they’ve just lately had, it is laborious for Wilson to get anybody’s vote. A run-heavy offense hammers that problem dwelling, too.
But it is 2020, and issues are completely different in all places, together with in Seattle. Last yr, the Seahawks ran on the sixth-highest proportion of performs within the NFL. This yr, that is dropped to the 18th-highest, and Wilson has Seattle off to a roaring 4-0 begin.
Seahawks security Jamal Adams missed Seattle’s Week 4 recreation, however his Twitter account was lively all through the competition. Late within the recreation, Adams despatched out a three-word tweet. At this level, it should not be stunning to see what Adams’ tweet mentioned: